This book is devoted to changing that picture so that the buyer and the seller are on the same side of the table. Same Side Selling will be helpful to you if any of these thoughts sound familiar:
• “I’ve got great things to sell to my clients, but my message seems to fall on deaf ears.”
• “I’m tired of wrestling with my prospects.”
• “I hate feeling mistrusted.”
• “I can’t figure out why my clients are reluctant to share information that would allow me to help them better.”
• “My prospects are trying to convince me that everything we need to know is in the RFP, but we both know that’s not true.”
• “Why is it that every discussion seems to be focused on price, not value?”
The goal of Same Side Selling is to solve important challenges for clients, resulting in business for you and positive outcomes for them.
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